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A holistic approach to design

From Page to Screen

My career began at the vital intersection of traditional print and the emerging digital landscape. My early work at the National Centre for Languages in London instilled in me a deep appreciation for educational design and the nuances of communicating across language barriers. During my time at Archant Magazines I served as Lead Designer and Art Director for Surrey Life. I developed a lifelong love of grid system page layouts and editorial pacing.

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From Page to Screen

My career began at the vital intersection of traditional print and the emerging digital landscape. My early work at the National Centre for Languages in London instilled in me a deep appreciation for educational design and the nuances of communicating across language barriers. During my time at Archant Magazines I served as Lead Designer and Art Director for Surrey Life. I developed a lifelong love of grid system page layouts and editorial pacing.

As the industry evolved, I transitioned into high-level digital design, spending four years with Disney on the Club Penguin team. This role required a thorough command of interactive, user-focused design and solidified my “mobile-first” philosophy. I recognized early on that, a mobile phone is not just a “secondary” device, but often the primary, and only, gateway to the internet and valuable information.

Design with Purpose

In 2022, I transitioned to full-time freelance work to ensure my creative energy aligns with my personal ethics. As a vegan, I am committed to a “do no harm” philosophy, and I bring that same intentionality to the organizations I partner with. I believe design is at its best when it is making a tangible difference.

Over the last decade, I have collaborated closely with Pamoja, developing a knack for translating complex academic reports and mission-driven briefs into engaging digital and print assets. My portfolio includes several projects for the University of Oxford Department of Psychiatry, involving branding and materials for research projects. I had a collaboration with NHS University Hospitals nationwide. These experiences have given me the “academic fluency” required to present rigorous evidence with absolute clarity.

Video & Accessibility

I am dedicated to producing design that is universally accessible while remaining dynamic and engaging. My approach is holistic; I often go above and beyond the initial brief to ensure the final product exceeds expectations.

Recently, I have been expanding my skillset to video editing and production. I recognize that in a “magazine-style” digital publication, video is a powerful tool for engagement. By blending video storytelling with clean graphic design, I can help the “reader” connect with ReBUILD’s work through multiple mediums, ensuring the message resonates regardless of how it is consumed.